All In One SEO

SEO is the holy grail of all travel website endeavours. If you have the best graphics and content in the world it won’t matter if no one sees it, right?

The beauty of WordPress is that search engines – all of them – love it. Even Google. WordPress has a few very high-tech features that make it robust right after installation, but to get the edge you need All In One SEO

Once it’s installed, the settings couldn’t be simpler. It pre-installs re-writes for the title tags, so the search engines can read what the site is actually about. From the developer’s website:

• Titles
  The text that you see in your browser’s window bar is the most important thing *on* your page. Make sure your titles are getting rewritten and the important stuff (your post titles) always come before anything else. You can leave a few words from your blog title to do some branding but don’t overdo. If your post titles don’t contain your most precious phrases you want to rank for then tweak them. Leave the post titles as it is but change the meta title.
• Descriptions
  Once your pages rank in search engines your description (aside of course from your title) makes a potential visitor want to click through, or not. It’s mta descriptions, believed dead by many people, that decide over your site’s fate. If you don’t want to invest the time and write a description for every post at least let them be auto-generated. This vastly better than the usual “Share This … Posted on … under …” description that is often used. The preferred source for your post description is your post excerpt. Use this when you want to tweak your description.
• Keywords
  All in One SEO Pack can generate them from your categories (this was the old way of tagging your posts in wordpress) or from Ultimate Tag Warrior or, starting with Wordpress 2.3, the built-in tagging system. Using your categories is optional, the rest is auto-detected and used if there. WP 2.3.x tags are the preferred keyword source.
• Duplicate Content
  You can have “noindex” and the like generated for archive-, category- and tag pages if you seem to have trouble with duplicate content.

Personally tested on more than 40 blogs over 4 years, I’ve been able to attain high ranking with very little effort using this plugin. I’ve tried several others, but this one is the gold standard as far as I’m concerned.

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