Choosing a Theme Style

Choosing your theme style is one of the most important pieces of putting your site together. No two travel website should look alike, and your theme should reflect your own style and brand.

Home Based Travel Agents, Outside Agents & Travel Bloggers: If your clients (audience) know that you work from home or that you’re a “one-person-show”, and you have or want to foster a personal connection with them, then you can choose a more personal look focusing on your personal aspects. Your posts and entries can be written in the first-person and you will have a less formal, more friendly voice. There are dozens of free travel themes that can be customized for your purposes, and there are also some Premium themes – which are generally less than $100, but your own the theme files and can expect some tech support from the theme designer.

Travel Marketers, Group Travel Professionals, CVB’s & PR Firms: Might want to consider a more professional, corporate Wordpress theme and add more travel features to it, rather than choosing a travel theme and removing the whimsical features often found in the free travel websites. Some popular theme styles are magazine styles and layouts that feature video and some advertising. This style of theme is designed to showcase a business, and make the visitor feel secure that there is an entire company ready to serve their larger needs.

Take some time to consider your theme, although the beauty of Wordpress is that is allows you one-click changes of themes, so you’re never locked in for more than a few minutes to any design.